Sainsbury’s is removing advice to freeze food “on day of purchase” from its labels and informing customers it can be done up until the use-by date.
The UK’s third-largest supermarket chain believes 800,000 tonnes of food a year could be saved from the bin.
The move, in conjunction with the Waste & Resources Action Programme (Wrap), was welcomed by the government as “good news for hard-pressed family budgets”.
