Dutch environmental group tackles food waste with ‘doggy bag’ initiative

A Dutch environmental group, Natuur & Milieu, has launched a campaign to persuade restaurant patrons to take home their uneaten food and thereby reduce food waste. Natuur & Milieu has distributed 50,000 doggy bags, accompanied by a starter pack, free to restaurants to encourage their participation in the campaign. The doggy bags were developed with input from catering staff, who were asked what kind of container they preferred.

Restaurant patrons who want to take food home can let their waiter know by means of a Boomerang card, which is available free of charge in many restaurants. The cards come in a number of versions, with messages including “A compliment to the chef” and “I always fancy something tasty in the evening”.Milieuclub wil taboe doggybag doorbreken

Natuur & Milieu said that the Dutch catering industry wastes 50,000 tonnes of food annually, the equivalent of 77 million hot meals.

Before launching the campaign, Natuur & Milieu carried out a survey on food waste, which found that 78% of participants said they hated wasting food, but that 80% of restaurant-goers never take home leftover food. Respondents cited embarrassment (52%) and lack of awareness (55%) as the major reasons for not asking for a doggy bag.

Natuur & Milieu’s partners in the campaign are packaging specialist Depa Disposables, NGO Oxfam Novib and banking group Rabobank.

For more information, see (in Dutch) http://www.doggybag.nu.

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