The Recycle Your Electricals Campaign has unleashed HypnoCat, a pink fluffy feline that uses its hypnotic superpowers to persuade people to recycle their electricals rather than binning them. His pink coat reflects the designated colour for electrical recycling.
The campaign has been launched in response to the UK’s surge in clearing out during the coronavirus lockdown. It was initially rolled out on paid social media and radio in four locations across the UK: Bristol, Bath and North Somerset; Tyneside and Newcastle; Edinburgh and Falkirk; and Norwich. Continue reading